Spring 2012 Advertising Campaigns the Top 20 thus far: 5th-1ST place


Nina Ricci

Raquel Zimmerman stars in the beautiful campaign photo shot by Inez van Lamsweerde and Vinoodh Matadin. A gorgeous play of shadows on the dress of a seemingly fleeing model. The art/creative direction is flawless.



It was a real disappointment that I wasn't able to place this nice group of images shot by Jack Pierson.

This shoe is my favourite for Spring 2012. I looks so stylish and comfortably weird.

Karmen Pedaru, Liya Kebede, Alex Cunha star in this cool resort themed campaign.

Liya Kibede is one of my favourite models of colour and I'm glad to see that she scored an ad campaign this season. I'm neither here nor there about the styling in this shot or rather the campaign as a whole but the images are engaging.

Honestly, this is the best single model shot of the season. Karmen Pedaru is amazing. I love this dress and would buy it based on this shot alone and that is the true purpose of a campaign to help sell the product.



Another season styled by her loveliness Ms. Carine Roitfield ex-editor-in-chief of Vogue Paris the premiere Vogue issue in the world. Last season I will admit I didn't like the shots very much but this season she blew it out of the park.

This is another well though tout campaign and the images although in black and white are very striking. I'm glad to see Karl Lagerfeld the chief design honcho at Chanel using a black model. I can't remember the last campaign of the Chanel house that has ever impressed me like this season's.

I think this is adorable how models Saskia de Brauw and Joan Smalls look so childlike in these balloon sleeved dresses. I feel like they are little girls playing and those shoes with the reef heels are really nice.

This is the photograph I will be looking out for in the magazines this spring. It is my favourite of all 20 campaigns I've placed. It has this ability to evoke within me strength, uncertainty and femininity all rolled into one. Strength in the harness and pose, feminity in the dress and gracefulness of the model and uncertainty in the water.

Saskia in this shot reminds me of a seal. If only seals could be this graceful and alluring...not to mention slim.

Sticking to his aquatic theme I believe that Karl Lagerfeld has really grown as a photographer. I wasn't always a fan of his images and I'm still not sure I consider him to be one of the greats in fashion photography, either. I may be forced to reconsider if he keeps cranking out great campaigns like this.

This is definitely a job well done by all creative parties.


Max Mara

Here is Saskia de Brauw again fronting for the MaxMara campaign. This campaign is so good that it will create a surge of interest in the brand.

Mario Sorreti was the photographer of this intense Spring Summer campaign.

There is a modern minimalism to this campaign and not a huge fan of the design aesthetic but it puts clean lines and well tailored separates into perspective on a marketable level.

MaxMara is not typically recognised for it's bags but I'm truly liking what I am seeing and their leather goods this season are just as engaging as the minimalist themed clothing.

The Bird of Paradise flower is such a great prop. It is practically selling the clothes itself.


Dolce and Gabanna

Featuring actors and actresses of Italian Cinema there is something so authentic that it could not be manufactured and the clothing is bella! Monica Belluci and Bianca Balti were amazing casting choices. True Italian Beauties.

Bianca Balti

Dolce and Gabbana have been known to dress the mistresses but these campaign images clearly show that the mistress and the wife both will be attended to this Spring and Summer by this iconic brand.

Another amazing shot by Italian model Bianca Balti.

Shot by Giampaolo Sgura this is the campaign that will stand out amongst the glitz of many campaigns and not just speak to fashion but to life.

It was a difficult decision to place this advertising campaign at number two. Each time I view it, I want to pack my bags and live the Italian fishing village life. It instantly makes me feel happy and the imagery is so alive.

It does a good job of showing off the clothing, the country and the lifestyle. That is the making of a great heritage campaign. Great Job by all the creatives involved.


Roberto Cavalli

This is my favourite advertising campaign of them allllllllllllllllllll. ROBERTO CAVALLI, YOU ARE THE WINNER!

Even though this entire campaign was shot in the studio. It is outstanding PHOTOGRPAHY.

The casting is great.

The art direction is great.

Naomi Campbell, Karen Elson, Daphne Groeneveld, Kristen McMenamy, Daphne Groeneveld present such a glamazon united front in this Steven Meisel photographed campaign. Did I mention how AMAZING this cast of models is?

The images are strong and it caused me to look at the Roberto Cavalli brand in a way I never have.

Daphne is not one of my favorites but she is definitely holding her own among these more accomplished and acclaimed models.

Karen Elson gets me everytime. She is really a legend in my eyes and this shot is testement to her abilities as a model to evoke so much in a single shot.

The clothing is beautifully captured.



Bottega Veneta Cruise 2012: A COOLlection

This beautiful relaxed shift dress reminds me of a Rothko Painting.

The whole collection is easy and that is what Tomas Maier and his clothing are collectively known for. The way colour blocking was done with the chiffon imperfect, understated and yet meaningful. It is hard for me not to like the Bottega Shows because as I mature into the style of my impending 30s. I get the feeling that Maier is going to be my go-to designer. I’m generally a hippie, vegetarian, sexed-up conglomerate but with age I can feel my wild spirit being refined. Bottega Veneta continues to pull the reigns of unbridled youth. In the coming years I know I will find more of their pieces in my wardrobe. So right now I’m looking on at the future and this resort collection is no doubt where my style life is headed.

Honestly, Tomas Maier is consistant and just like Haider Ackemann he is the most consistent in understanding who the client is, their own aesthetic and giving the clients what they want. This is a resort collection for the jet-set and the wet-street.

This collection is filled with gorgeous accessories including a statement corset belt that immediately adds power to each accompanying outfit. The two-tone faded bags as noted above complement the lightnesss of the look. The palette is soft and yet still pops bright. The juxtaposition of which gives one many vacation options depending on your mood. The most successful outfits are those in which chiffon is implemented to varying degree with great ethereal abandon.

Statement Bag of the Week-end: Intrecciato Bellisima

Perfect Weekend Bag...Bottega also gives you great craftsmanship and beautiful leather options.

Milan Fashion Week Straight Up!: Bottega Veneta Faves

Statement Bag of the Day: A Rebecca Minkoff Royal Blue YUM

It is cute and simple...kinda reminds me of a lower end Bottega-esque bag.


Love this little clutch from Revolve Clothing by one of the most underrated accessories designer Rebecca Minkoff. I think she designs really cool, classy and uptown bags with a downtown price. This royal blue ditty is no exception with it’s cute fringe tassle. Available at the featured E-tailer today http://www.REVOLVEclothing.com

Fashion Straight Up!’s: SUNDAY Pink Item of the Day


Bottega Veneta makes pink so chic with this Knot marcapunto stitched clutch with the signature brass knot clasp detail. If you’re are going to make a statement about a great cause and can afford the 745PDS (1150US) price tag this gorgeous bag will do the trick. It is the right amount of chic for a pop of colour to the nuetrals you will be wearing next spring. Scroll over the image and click on over to net-a-porter.




National Breast Cancer Awareness Month (NBCAM) educates women about the importance of early detection for breast cancer. Since NBCAM’s inception, mammography use has doubled, and breast cancer death rates have declined. Still, many women do not utilize mammography at regular intervals. In recognition of the fact that mammography is the best available method of detecting breast changes that may be cancer, long before physical symptoms can be seen or felt, and that breast cancer deaths could decline further if all women age 40 and older received mammograms at regular intervals. Fashion Straight Up! Blog , does hereby proclaim October as National Breast Cancer Awareness Month.  I urge all women and their families in around the world to get the facts about mammography.




Blog at WordPress.com.